Artwork for Alison Roman’s Raspberry Ricotta Cake

To celebrate the Australian release of Alison Roman's Sweet Enough, Food For Everyone  created a recipe poster of Alison's most iconic recipe from the book - Raspberry Ricotta Cake.

The poster, made with and featuring Hardie Grant in its design and messaging, formed a key part of Alison's promotional activity in Australia, being featured in media, Alison's own newsletter, across her social media and in-person at Melbourne Writers' Festival with the support of Benjamin Law.

And “Down Under,” Food for Everyone has made this DIVINE poster of the Raspberry Ricotta Cake with artist Gem Leslie to celebrate the launch of Sweet Enough in Australia” - via ‘a newsletter’ by Alison Roman

Overall, the Hardie Grant X Food For Everyone Alison Roman poster reached over 3,000,000 unique views with coverage across digital and social media.

The collaboration was successful in promoting Sweet Enough on Australian shores as well as bolstering Alison's reputation with positive sentiment to an active and engaged foodie audience.

The buzz around the poster helped to generate excitement for the book and positively impact its reception.

Through Food For Everyone’s charitable arm, the partnership and poster helped to donate over 3,000 meals to people in need through the work of SecondBite.

You can shop the poster here.